We then created a face lens that allows users to blow yellow smoke out of their mouths. This lens could be shared organically using digital or printed Snapcodes and integrated into an online competition for exclusive access to pre-sale VIP concert tickets. Snapchatters can tap and drag Travis’s head around their physical space, and create totally unique Stories to share with their friends. The first is a world lens, featuring the golden 'Travis' head from the Astroworld album cover-complete with yellow smoke billowing from his mouth. We created two Snapchat lenses to show how Travis Scott could hype the Astroworld tour across his favourite social media channels (look for him on Snapchat as T). Snapchat Lenses: Astroworld & Astroworld Live From your next album release, to increasing the excitement of your fans while you perform live, Snapchat lenses are designed to drive brand engagement, and promote album and ticket sales. The track ‘ Sicko Mode ’ peaked at #1 on the Billboard charts right before Christmas, the album racked up multiple Grammy nominations, and he just dominated the Super Bowl LIII halftime show.Īs the Astroworld tour makes its way around North America, it’s the perfect time to show you how Snapchat lenses can add value throughout multiple stages of your music and event marketing campaigns. Travis Scott -one of the hottest rappers on the scene today-came out with his third album, Astroworld, in the summer of 2018.
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